Journal Article

‘A Different and New Refinement’

Viviana Narotzky

in Journal of Design History

Published on behalf of Design History Society

Volume 13, issue 3, pages 227-243
Published in print January 2000 | ISSN: 0952-4649
Published online January 2000 | e-ISSN: 1741-7279 | DOI: https://dx.doi.org/10.1093/jdh/13.3.227
‘A Different and New Refinement’

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This article seeks to highlight certain elements that helped configure the position of designer goods—and, by extension, design—as part of Barcelona's material culture between 1960 and 1990. It maps some of the ways in which the evolution of their provision defined how they were perceived and the modes of consumption associated with them, paying particular attention to the development of high-design retailing. As different levels of provision and consumption interacted and coexisted, the cultural position of design took shape: the notion of what 'design' was, where one could find it, how and by whom it was used or what it looked like, was defined and polished, collectively acknowledged.

The Study of design retailing and consumption in Barcelona during late Francoism and the political transition opens a window to the broader transformations and socio-political tensions that defined the period. It underlines some of the more visible discourses of modernity and regional identity, and addresses the instrumentalization of design by bringing to the fore the fundamental agency of the metropolitan bourgeoisie.

Keywords: Barcelona; consumption; design history; regionalism; retail; urban regeneration

Journal Article.  0 words. 

Subjects: Art Forms ; Art Styles ; History of Art ; Industrial and Commercial Art

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