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Editorial Review Board

in Journal of Consumer Research

April 2018; p ublished online March 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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The Effect of an Interruption on Risk Decisions

Daniella M Kupor, Wendy Liu and On Amir.

Edited by Darren Dahl and Simona Botti.

in Journal of Consumer Research

April 2018; p ublished online August 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 11021 words.

Abstract

Interruptions during consumer decision making are ubiquitous. In seven studies, we examine the consequences of a brief interruption during a financial...

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Erratum

in Journal of Consumer Research

February 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 59 words.

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Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference

Ahreum Maeng and Pankaj Aggarwal.

Edited by Vicki Morwitz and Zeynep Gürhan-Canlı.

in Journal of Consumer Research

February 2018; p ublished online August 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 14634 words.

A product’s front face (e.g., a watch face or car front) is typically the first point of contact and a key determinant of a consumer’s initial impression about the product. Drawing on...

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Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking

Sunyee Yoon and Hyeongmin Christian Kim.

Edited by Vicki Morwitz and Simona Botti.

in Journal of Consumer Research

February 2018; p ublished online August 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 11621 words.

Five studies provide converging evidence for the joint effect of perceived economic mobility and socioeconomic status (SES) on compensatory behavior, such that low SES consumers who perceive...

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Front Cover

in Journal of Consumer Research

February 2018; p ublished online January 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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Front Cover

in Journal of Consumer Research

April 2018; p ublished online March 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice

Mina Kwon and Rashmi Adaval.

Edited by Laura Peracchio, Eileen Fischer and Lauren Block.

in Journal of Consumer Research

April 2018; p ublished online October 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 16266 words.

Abstract

Sensorimotor experiences of going against the flow can affect the choices consumers make. Eight experiments show that consumers who experience the...

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Happy Wife, Happy Life: Food Choices in Romantic Relationships

Jonathan Hasford, Blair Kidwell and Virginie Lopez-Kidwell.

Edited by Darren Dahl and Jaideep Sengupta.

in Journal of Consumer Research

April 2018; p ublished online August 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 11845 words.

Abstract

The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from...

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How Goal Specificity Shapes Motivation: A Reference Points Perspective

Scott G Wallace and Jordan Etkin.

Edited by Johar Gita and Rajesh Bagchi.

in Journal of Consumer Research

February 2018; p ublished online July 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 13852 words.

Consumers often pursue goals that lack specific end states, such as goals to lose as much weight as possible or to pay off as much debt as possible. Yet despite considerable interest in the...

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