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acid test

Overview page. Subjects: economics — marketing.

A financial liquidity measure of the ability of a company to use its cash, and those assets that can be quickly converted into cash, to repay its current liabilities. Usually this is the...

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ACIS

Overview page. Subjects: business and management.

Abbreviation for Associate of the Institute of Chartered Secretaries and Administrators.

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Innovation

Mark Dodgson and David Gann.

March 2010; published online September 2013.

Book. Subjects: innovation. 162 pages.

What is innovation? How is innovation used in business? How can we use it to succeed? Innovation: A Very Short Introduction looks at what innovation is and how it affects us. It examines...

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Advertising

Winston Fletcher.

June 2010; published online September 2013.

Book. Subjects: marketing. 160 pages.

Advertising: A Very Short Introduction dispels the myths surrounding the advertising industry. Advertising is a diverse entity, and campaigns work (or fail to work) in a plethora of ways....

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Leadership

Keith Grint.

July 2010; published online September 2013.

Book. Subjects: leadership and motivation. 160 pages.

What is leadership? How does it differ from management and command? Are leaders born or bred? Leadership: A Very Short Introduction prompts the reader to rethink their understanding of what...

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Risk

Baruch Fischhoff and John Kadvany.

May 2011; published online September 2013.

Book. Subjects: business and management; economics; research and information. 184 pages.

Risk: A Very Short Introduction draws on the sciences and humanities to explore and explain the many kinds of risk. We find risks — from genetically modified crops, medical malpractice,...

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Organizations

Mary Jo Hatch.

March 2011; published online September 2013.

Book. Subjects: organizational theory and behaviour. 176 pages.

Organizations are everywhere, but have you ever considered where they came from, what they are today, and what they may become in the future? Organizations: A Very Short Introduction...

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Management

John Hendry.

October 2013; published online October 2013.

Book. Subjects: management and management techniques. 152 pages.

Management: A Very Short Introduction looks at the history of management theory and modern practice, considers management in a social and cultural context, and explores issues of morality...

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Entrepreneurship

Paul Westhead and Mike Wright.

November 2013; published online November 2013.

Book. Subjects: entrepreneurship; economic history. 176 pages.

Entrepreneurship: A Very Short Introduction navigates the debates about entrepreneurship, providing a guide to the entrepreneurial process. There has been an explosion of interest in...

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Accounting

Christopher Nobes.

March 2014; published online March 2014.

Book. Subjects: accounting. 152 pages.

If you read the ‘business pages’ of a newspaper or if you listen to the financial news on the television or radio, you will often hear terms such as ‘liability’, ‘balance sheet’ or...

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