abandonment
Overview page. Subjects: marketing.
The withdrawal or ending of a product, usually at the end of its life cycle or when it can no longer be produced profitably.
abandonment
in A Dictionary of Marketing
January 2011; published online January 2011.
Reference Entry. Subjects: marketing. 25 words.
The withdrawal or ending of a *product, usually at the end of its *life cycle or when it can
ABC
in A Dictionary of Marketing
January 2011; published online January 2011.
Reference Entry. Subjects: marketing. 9 words.
A popular sales acronym for Always Be Closing.
above the fold
Overview page. Subjects: marketing.
Originally the upper half of the front page of a newspaper that was visible when the paper was folded, which was the normal presentation format to customers when displayed by newspaper vendors on a...
above the fold
in A Dictionary of Marketing
January 2011; published online January 2011.
Reference Entry. Subjects: marketing. 122 words.
Originally the upper half of the front page of a *newspaper that was visible when the paper was folded, which
above-the-line
Overview page. Subjects: media studies — marketing.
A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of countries...
above-the-line
in A Dictionary of Marketing
January 2011; published online January 2011.
Reference Entry. Subjects: marketing. 79 words.
A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are
absolute advantage
Overview page. Subjects: economics — marketing.
The ability to produce an output using fewer inputs than other producers. With only one type of resource, such as hours of work, a producer with lower inputs has an absolute advantage. When there are...
absolute advantage
in A Dictionary of Marketing
January 2011; published online January 2011.
Reference Entry. Subjects: marketing. 90 words.
A theory that a company, a country, or a regional cluster, has an advantage over another if more goods (output)