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Arts and Humanities x Marketing x clear all

above-the-line

Overview page. Subjects: Media Studies — Marketing.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...

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advertising

Overview page. Subjects: Arts and Humanities — Marketing.

A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects...

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Alfred Harmsworth, Lord Northcliffe

Overview page. Subjects: Arts and Humanities — Marketing.

(1865–1922) Britishnewspaper proprietor

Born Alfred Harmsworth in Dublin, he founded the Daily Mail (1896), the Daily Mirror (1903), and bought The Times in 1908. His brother,...

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amazon.com

Overview page. Subjects: Marketing — Bibliography.

An online seller of goods and services, founded in 1995 by Jeff Bezos, which was mainly focused on selling books. Amazon.com was immediately successful and has a robust business model....

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artwork

Overview page. Subjects: Bibliography — Marketing.

The visual components of an ad, not including the typeset text.

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broadsheet

Overview page. Subjects: Media Studies — Marketing.

1. The largest newspaper page format, with long tall pages. In the UK The Daily Telegraph/Sunday Telegraph, The Sunday Times, and the Financial Times are broadsheets. Compare B...

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camera-ready art

Overview page. Subjects: Bibliography — Marketing.

The artwork that is in sufficiently finished form to be photographed for printing.

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chain store

Overview page. Subjects: History of the Americas — Marketing.

Multiple outlets that are commonly owned and controlled, have central buying and merchandising, and sell similar lines of merchandise. The most common type is the corporate chain store that...

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circulation

Overview page. Subjects: Marketing — Media Studies.

1. The distribution of a publication (particularly newspapers and magazines).

2. The number of copies sold of a single issue of a magazine or newspaper (s...

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clutter

Overview page. Subjects: Media Studies — Marketing.

All non-programming time on radio and TV; this includes time given to advertising commercials, station or channel promotions, station or channel identifications, and programme credits....

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