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amazon.com

Overview page. Subjects: Marketing — Bibliography.

An online seller of goods and services, founded in 1995 by Jeff Bezos, which was mainly focused on selling books. Amazon.com was immediately successful and has a robust business model....

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artwork

Overview page. Subjects: Bibliography — Marketing.

The visual components of an ad, not including the typeset text.

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camera-ready art

Overview page. Subjects: Bibliography — Marketing.

The artwork that is in sufficiently finished form to be photographed for printing.

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Dietz, Howard

Malcolm Goldstein.

in American National Biography Online

January 1999; p ublished online February 2000 .

Reference Entry. Subjects: Literary Studies (Plays and Playwrights); Marketing; Film. 1092 words.

Dietz, Howard (08 September 1896–30 July 1983), lyricist and publicity director, was born in New York City, the son of Herman Dietz, a jeweler, and Julia Blumberg. While a student at...

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Fishback Antolini, Margaret

Dennis Wepman.

in American National Biography Online

P ublished online September 2011 .

Reference Entry. Subjects: Literary Studies (Poetry and Poets); Marketing. 1207 words.

Fishback Antolini, Margaret (10 March 1900–25 September 1985), poet and advertising copywriter, was born in Washington, D.C., the daughter of Frederick Lewis Fishback and Mabel Coleman. Her...

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Fletcher, Winston

Anne Pimlott Baker.

in Oxford Dictionary of National Biography

P ublished online January 2016 .

Reference Entry. Subjects: Marketing; Literature. 926 words.

Fletcher, Winston (1937–2012), advertising executive and writer, was born Winston Fleisher on 15 July 1937 at the London Hospital in Stepney, Whitechapel, London, the youngest of five...

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insert

Overview page. Subjects: Marketing — Bibliography.

A detailed promotional copy or material inserted into a newspaper, magazine, or journal. See also advertising.

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jingle

Overview page. Subjects: Literature — Marketing.

A short and memorable piece of music or song that accompanies an advert. Jingles began life in radio advertising and in the earlier days of television. Jingles are now considered too...

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Knox, Oliver Arbuthnot

Thomas of Swynnerton.

in Oxford Dictionary of National Biography

March 2009; p ublished online January 2006 .

Reference Entry. Subjects: Marketing; Politics; Literary Studies (Fiction, Novelists, and Prose Writers). 1005 words.

Knox, Oliver Arbuthnot (1923–2002), advertising agent, novelist, and political activist, was born on 24 December 1923 at Courns Wood, Hughenden, near High Wycombe, Buckinghamshire, the...

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mock-up

Overview page. Subjects: Marketing — Bibliography.

A simulation of a final product for use as a promotional advertising device, or a prototype that is photographed, filmed, displayed, or published.

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