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amazon.com

Overview page. Subjects: Marketing — Bibliography.

An online seller of goods and services, founded in 1995 by Jeff Bezos, which was mainly focused on selling books. Amazon.com was immediately successful and has a robust business model....

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artwork

Overview page. Subjects: Bibliography — Marketing.

The visual components of an ad, not including the typeset text.

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camera-ready art

Overview page. Subjects: Bibliography — Marketing.

The artwork that is in sufficiently finished form to be photographed for printing.

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eBay

Overview page. Subjects: Bibliography — Business and Management.

An online auction website where individuals or businesses can sell goods and services worldwide. See appendix 2 (eBay case study).

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insert

Overview page. Subjects: Marketing — Bibliography.

A detailed promotional copy or material inserted into a newspaper, magazine, or journal. See also advertising.

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inventory control

Overview page. Subjects: Bibliography — Accounting.

A control system to ensure that adequate but not excessive levels of stocks are maintained by an organization, having regard to consumption levels, delivery lead times, reorder levels, and...

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Lloyd's List

Overview page. Subjects: Bibliography — Business and Management.

A daily newspaper founded in Lloyd's coffee shop, London, in 1734. It gives details of the movements of ships and aircraft, accidents, etc. Lloyd's Loading List, published weekly, lists...

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loose insert

Overview page. Subjects: Business and Management — Bibliography.

An advertising leaflet distributed with another publication and usually inserted loosely within its pages.

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mock-up

Overview page. Subjects: Marketing — Bibliography.

A simulation of a final product for use as a promotional advertising device, or a prototype that is photographed, filmed, displayed, or published.

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testimonial

Overview page. Subjects: Bibliography — Marketing.

A credential for a product or service based upon successful usage. Many products use customer testimonials on product or service success in order to market and sell the product to others.

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