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branding

Overview page. Subjects: Industrial and Commercial Art — Media Studies.

The marketing processes by which a company, product, or service acquires a distinctive identity in the minds of consumers—becoming associated with particular values, lifestyles, and...

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decisive moment

Overview page. Subjects: Photography and Photographs — Media Studies.

The influential modernist ideal of phototographing the most telling instant in a significant event, at the same time giving ‘proper expression’ to the ‘precise organization of forms’: i.e....

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hue

Overview page. Subjects: Media Studies — Art.

Nowadays hue is generally synonymous with colour or shade. It is more accurately used to denote the particular tint or quality of a colour.

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picture plane

Overview page. Subjects: Art — Media Studies.

In the imaginary space of a picture, the plane corresponding to the physical surface of the work. Perspective appears to recede from the picture plane, and objects painted in trompe l'œil...

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punctum

Overview page. Subjects: Photography and Photographs — Media Studies.

(pl. puncta) [Latin ‘puncture’ or ‘wound’]

A term used by Barthes to refer to an incidental but personally poignant detail in a photograph which ‘pierces’ or ‘pricks’ a...

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selective focus

Overview page. Subjects: Media Studies — Photography and Photographs.

(photography)

The use of a limited depth of field in order to focus sharply on a particular object while everything else is out of focus. This serves to foreground that object and...

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soft focus

Overview page. Subjects: Photography and Photographs — Media Studies.

In photography and cinematography, a blurring of the image created by filters, rather than an out of focus shot. Soft focus is considered to be flattering because it obscures, blemishes,...

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