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above-the-line

Overview page. Subjects: Media Studies — Marketing.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...

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baby boomers

Overview page. Subjects: Social Sciences — Media Studies.

The generation born between the end of the Second World War in 1945 and before mass introduction of the birth control pill in 1964. Strictly speaking the term actually applies to the USA,...

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broadsheet

Overview page. Subjects: Media Studies — Marketing.

1. The largest newspaper page format, with long tall pages. In the UK The Daily Telegraph/Sunday Telegraph, The Sunday Times, and the Financial Times are broadsheets. Compare B...

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brown goods

Overview page. Subjects: Media Studies — Business and Management.

Televisions, hi-fi equipment, etc., which were formerly often housed in wood or imitation wood cabinets. Compare white goods.

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circulation

Overview page. Subjects: Marketing — Media Studies.

1. The distribution of a publication (particularly newspapers and magazines).

2. The number of copies sold of a single issue of a magazine or newspaper (s...

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clutter

Overview page. Subjects: Media Studies — Marketing.

All non-programming time on radio and TV; this includes time given to advertising commercials, station or channel promotions, station or channel identifications, and programme credits....

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constructionism

Overview page. Subjects: Media Studies — Social Sciences.

A philosophical (specifically epistemological) stance in phenomenological sociology in which social realities are seen as the product of sociohistorically situated practices rather than...

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copy

Overview page. Subjects: Marketing — Media Studies.

1. (advertising) Written material produced by a copywriter.

2. In print journalism, written material provided by a journalist for a newspaper or magazine.

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creatives

Overview page. Subjects: Media Studies — Marketing.

The art directors, designers, and copywriters in an ad agency, often distinguished from the ‘suits’ (such as account directors) by their unique culture and attitude.

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cultural politics

Overview page. Subjects: Media Studies — Sport and Leisure.

In cultural studies, the issue, and study, of relationships between culture, subjectivity, ideology, and power: including issues of race, class, and gender. A key concern has been with...

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