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cost-efficiency

Overview page. Subjects: Marketing — Public Health and Epidemiology.

The balance, for a media schedule or purchase, of reaching target audiences at the right frequency relative to the business goals and at the lowest price.

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geocoding

Overview page. Subjects: Public Health and Epidemiology — Marketing.

A method of classifying personal data according to the place of residence, using precise indicators such as postal or zip codes. This is a useful device for many epidemiological studies and...

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social marketing

Overview page. Subjects: Marketing — Medicine and Health.

The application of marketing techniques to achieve behaviour change for a social benefit, for example reduction in health inequalities.

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