Oxford Index Browse

You are looking at 1-10 of 54 items for:

Science and Mathematics x Organizational Theory and Behaviour x Sociology x clear all

Refine by type

Refine by product

 

Automated Text Analysis for Consumer Research

Ashlee Humphreys and Rebecca Jen-Hui Wang.

Edited by Eileen Fischer and Linda Price.

in Journal of Consumer Research

April 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 25309 words.

Abstract

The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product...

Go to Oxford Journals »  home page

Back Cover

in Journal of Consumer Research

February 2018; p ublished online January 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Go to Oxford Journals »  home page

Back Cover

in Journal of Consumer Research

April 2018; p ublished online March 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Go to Oxford Journals »  home page

Back Cover

in Journal of Consumer Research

June 2017; p ublished online May 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

Go to Oxford Journals »  home page

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction

Danielle J Brick, Gràinne M Fitzsimons, Tanya L Chartrand and Gavan J Fitzsimons.

Edited by Gita Johar and Sharon Shavitt.

in Journal of Consumer Research

February 2018; p ublished online June 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 19016 words.

Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in...

Go to Oxford Journals »  home page

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol

Silvia Bellezza, Neeru Paharia and Anat Keinan.

in Journal of Consumer Research

June 2017; p ublished online December 2016 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 15795 words.

While research on conspicuous consumption has typically analyzed how people spend money on products that signal status, this article investigates conspicuous consumption in relation to time....

Go to Oxford Journals »  home page

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Donna L Hoffman and Thomas P Novak.

Edited by Eileen Fischer and Robert Kozinets.

in Journal of Consumer Research

April 2018; p ublished online October 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 18897 words.

Abstract

The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart...

Go to Oxford Journals »  home page

Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases

Stephanie M Tully and Eesha Sharma.

Edited by Darren Dahl and Paul Herr.

in Journal of Consumer Research

February 2018; p ublished online June 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 10385 words.

Mental accounting research suggests that consumers prefer borrowing for longer-lasting purchases in order to receive benefits from the purchases as they pay for them. In contrast, two sets...

Go to Oxford Journals »  home page

Costly Curves: How Human-Like Shapes Can Increase Spending

Marisabel Romero and Adam W. Craig.

in Journal of Consumer Research

June 2017; p ublished online December 2016 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 11876 words.

Can exposure to body shapes affect spending preferences? Because Western society associates thinness with economic value, we argue that a shape resembling thin human body types activates...

Go to Oxford Journals »  home page

Creating a Consumable Past: How Memory Making Shapes Marketization

Katja H Brunk, Markus Giesler and Benjamin J Hartmann.

Edited by Darren Dahl and Craig Thompson.

in Journal of Consumer Research

April 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 13553 words.

Abstract

Consumer researchers tend to equate successful marketization—the transition from a socialist to a capitalist economy—with the consensual acquiescence...

Go to Oxford Journals »  home page