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banner exchange

Overview page. Subjects: Computing — Marketing.

A network where participating sites display banner ads in exchange for credits that are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

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bipolar scale

Overview page. Subjects: Marketing — Psychology.

A scale used for a range of responses with the extremes at opposite ends and more moderate responses in the middle.

It forces the respondent to make some sort of choice rather than...

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boomerang effect

Overview page. Subjects: Psychology — Marketing.

A strong counter-reaction when there is a deliberate attempt to change an attitude (resulting in a strengthening or adoption of the attitude that the marketer was attempting to change) or,...

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caching

Overview page. Subjects: Computing — Marketing.

The process of storing frequently used data, programs, or text which is normally stored in a medium to which access is slow, in a medium to which access is faster. For example, storing a...

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conversion rate

Overview page. Subjects: Marketing — Computing.

The percentage of visitors who carry out some process linked to advertising, for example the percentage of visitors to a Web page who click an advert.

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cross-tabulation

Overview page. Subjects: Marketing — Psychology.

In statistics, a table with a cell for each combination of values of two or more variables in which the entries represent the number of cases having each specific combination of values.

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delayed gratification

Overview page. Subjects: Marketing — Psychology.

Renouncing immediate reward or satisfaction in order to obtain a larger reward in the future, as when a person invests money instead of spending it immediately.

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double sampling

Overview page. Subjects: Probability and Statistics — Marketing.

A collection of data through an inexpensive sampling technique for a sample larger than the final desired sample size. A subsample of this group is then selected and sampled, usually with a...

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flash

Overview page. Subjects: Computing — Marketing.

A proprietary graphics product from the company Macromedia Inc. which uses vector graphic animation technology. To use Flash a plug-in to your browser is necessary. Flash was previously...

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forum

Overview page. Subjects: Computing — Marketing.

Any form of online discussion group on the Internet.

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