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banner exchange

Overview page. Subjects: Computing — Marketing.

A network where participating sites display banner ads in exchange for credits that are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

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caching

Overview page. Subjects: Computing — Marketing.

The process of storing frequently used data, programs, or text which is normally stored in a medium to which access is slow, in a medium to which access is faster. For example, storing a...

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conversion rate

Overview page. Subjects: Marketing — Computing.

The percentage of visitors who carry out some process linked to advertising, for example the percentage of visitors to a Web page who click an advert.

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double sampling

Overview page. Subjects: Probability and Statistics — Marketing.

A collection of data through an inexpensive sampling technique for a sample larger than the final desired sample size. A subsample of this group is then selected and sampled, usually with a...

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flash

Overview page. Subjects: Computing — Marketing.

A proprietary graphics product from the company Macromedia Inc. which uses vector graphic animation technology. To use Flash a plug-in to your browser is necessary. Flash was previously...

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forum

Overview page. Subjects: Computing — Marketing.

Any form of online discussion group on the Internet.

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house ad

Overview page. Subjects: Marketing — Computing.

A self-promotional ad that a company runs on its media outlets with the objective of putting unsold inventory to use. Many ad spaces are relatively fixed, and house ads are often the...

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inbound link

Overview page. Subjects: Computing — Marketing.

A link into one website from another. See linking strategy.

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narrowcasting

Overview page. Subjects: Computing — Marketing.

The broadcasting of video-based material to a relatively small niche audience using a combination of television and Web-based technology: for example, the broadcasting of video material to...

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netiquette

Overview page. Subjects: Computing — Marketing.

Informal (contraction of network etiquette) The guidelines that constitute good behavior on a network, especially the Internet, and that, like all forms of etiquette, tend to...

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