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aptitude test

Overview page. Subjects: Business and Management — Psychology.

A type of selection test intended to assess a candidate's promise, trainability, and potential rather than testing previously acquired competence. An intelligence test is often used as a...

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assertiveness training

Overview page. Subjects: Business and Management — Psychology.

A form of counselling or psychotherapy developed in 1949 by the US psychologist Andrew Salter (1914–96) in which people learn to express their needs, wishes, and feelings frankly, honestly,...

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big Five

Overview page. Subjects: Psychology — Human Resource Management.

Are the five, key personality dimensions that are measured by many psychometric tests. These dimensions are: neuroticism, extroversion, agreeableness, conscientiousness, and openness to...

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bipolar scale

Overview page. Subjects: Marketing — Psychology.

A scale used for a range of responses with the extremes at opposite ends and more moderate responses in the middle.

It forces the respondent to make some sort of choice rather than...

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boomerang effect

Overview page. Subjects: Psychology — Marketing.

A strong counter-reaction when there is a deliberate attempt to change an attitude (resulting in a strengthening or adoption of the attitude that the marketer was attempting to change) or,...

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cognitive dissonance

Overview page. Subjects: Business and Management — Psychology.

A state of mental conflict caused by a difference between a consumer's expectations of a product and its actual performance. As expectations are largely formed by advertising, dissonance...

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cross-tabulation

Overview page. Subjects: Marketing — Psychology.

In statistics, a table with a cell for each combination of values of two or more variables in which the entries represent the number of cases having each specific combination of values.

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culture shock

Overview page. Subjects: Human Resource Management — Psychology.

Disorientation, often accompanied by feelings of isolation and rejection, resulting from a radical change in culture, through migration to a different country, or when a person's culture is...

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delayed gratification

Overview page. Subjects: Marketing — Psychology.

Renouncing immediate reward or satisfaction in order to obtain a larger reward in the future, as when a person invests money instead of spending it immediately.

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descriptive research

Overview page. Subjects: Business and Management — Psychology.

Research that has no other purpose than to describe phenomena and is not intended to explain, predict, or control them. Compare action research, applied research, basic research, evaluation...

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