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aptitude test

Overview page. Subjects: Business and Management — Psychology.

A type of selection test intended to assess a candidate's promise, trainability, and potential rather than testing previously acquired competence. An intelligence test is often used as a...

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assertiveness training

Overview page. Subjects: Business and Management — Psychology.

A form of counselling or psychotherapy developed in 1949 by the US psychologist Andrew Salter (1914–96) in which people learn to express their needs, wishes, and feelings frankly, honestly,...

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Automated Text Analysis for Consumer Research

Ashlee Humphreys and Rebecca Jen-Hui Wang.

Edited by Eileen Fischer and Linda Price.

in Journal of Consumer Research

April 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 25309 words.

Abstract

The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product...

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Back Cover

in Journal of Consumer Research

February 2018; p ublished online January 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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Back Cover

in Journal of Consumer Research

June 2017; p ublished online May 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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Back Cover

in Journal of Consumer Research

April 2018; p ublished online March 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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big Five

Overview page. Subjects: Psychology — Human Resource Management.

Are the five, key personality dimensions that are measured by many psychometric tests. These dimensions are: neuroticism, extroversion, agreeableness, conscientiousness, and openness to...

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bipolar scale

Overview page. Subjects: Marketing — Psychology.

A scale used for a range of responses with the extremes at opposite ends and more moderate responses in the middle.

It forces the respondent to make some sort of choice rather than...

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boomerang effect

Overview page. Subjects: Psychology — Marketing.

A strong counter-reaction when there is a deliberate attempt to change an attitude (resulting in a strengthening or adoption of the attitude that the marketer was attempting to change) or,...

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cognitive dissonance

Overview page. Subjects: Business and Management — Psychology.

A state of mental conflict caused by a difference between a consumer's expectations of a product and its actual performance. As expectations are largely formed by advertising, dissonance...

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