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Automated Text Analysis for Consumer Research

Ashlee Humphreys and Rebecca Jen-Hui Wang.

Edited by Eileen Fischer and Linda Price.

in Journal of Consumer Research

April 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 25309 words.

Abstract

The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product...

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Back Cover

in Journal of Consumer Research

February 2018; p ublished online January 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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Back Cover

in Journal of Consumer Research

April 2018; p ublished online March 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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bipolar scale

Overview page. Subjects: Marketing — Psychology.

A scale used for a range of responses with the extremes at opposite ends and more moderate responses in the middle.

It forces the respondent to make some sort of choice rather than...

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boomerang effect

Overview page. Subjects: Psychology — Marketing.

A strong counter-reaction when there is a deliberate attempt to change an attitude (resulting in a strengthening or adoption of the attitude that the marketer was attempting to change) or,...

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Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction

Danielle J Brick, Gràinne M Fitzsimons, Tanya L Chartrand and Gavan J Fitzsimons.

Edited by Gita Johar and Sharon Shavitt.

in Journal of Consumer Research

February 2018; p ublished online June 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 19016 words.

Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in...

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Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Donna L Hoffman and Thomas P Novak.

Edited by Eileen Fischer and Robert Kozinets.

in Journal of Consumer Research

April 2018; p ublished online October 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 18897 words.

Abstract

The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart...

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Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases

Stephanie M Tully and Eesha Sharma.

Edited by Darren Dahl and Paul Herr.

in Journal of Consumer Research

February 2018; p ublished online June 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 10385 words.

Mental accounting research suggests that consumers prefer borrowing for longer-lasting purchases in order to receive benefits from the purchases as they pay for them. In contrast, two sets...

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Creating a Consumable Past: How Memory Making Shapes Marketization

Katja H Brunk, Markus Giesler and Benjamin J Hartmann.

Edited by Darren Dahl and Craig Thompson.

in Journal of Consumer Research

April 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 13553 words.

Abstract

Consumer researchers tend to equate successful marketization—the transition from a socialist to a capitalist economy—with the consensual acquiescence...

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cross-tabulation

Overview page. Subjects: Marketing — Psychology.

In statistics, a table with a cell for each combination of values of two or more variables in which the entries represent the number of cases having each specific combination of values.

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