Oxford Index Browse

You are looking at 1-10 of 6,351 items for:

Social Sciences x Marketing x clear all

Refine by subject

 

Refine by type

Refine by product

 

A/B testing

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online January 2016 .

Reference Entry. Subjects: Marketing. 47 words.

A way to test two different versions of a web page or of a page element such as a heading,

Go to Oxford Reference »  home page

abandonment

Overview page. Subjects: Marketing.

The withdrawal or ending of a product, usually at the end of its life cycle or when it can no longer be produced profitably.

See overview in Oxford Index

abandonment

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 25 words.

The withdrawal or ending of a *product, usually at the end of its *life cycle or when

Go to Oxford Reference »  home page

abandonment

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online January 2016 .

Reference Entry. Subjects: Marketing. 30 words.

The withdrawal or ending of a *product, usually at the end of its life cycle or when it

Go to Oxford Reference »  home page

ABC

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 9 words.

A popular sales acronym for Always Be Closing.

Go to Oxford Reference »  home page

ABC

Overview page. Subjects: Marketing.

A popular sales acronym for Always Be Closing.

See overview in Oxford Index

ABC

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online January 2016 .

Reference Entry. Subjects: Marketing. 33 words.

A popular sales initialism for Always Be Closing. Also used for Always Be Connecting for the purpose of *lead

Go to Oxford Reference »  home page

above the fold

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 122 words.

Originally the upper half of the front page of a *newspaper that was visible when the paper was folded,

Go to Oxford Reference »  home page

above the fold

Overview page. Subjects: Marketing.

Originally the upper half of the front page of a newspaper that was visible when the paper was folded, which was the normal presentation format to customers when displayed by newspaper...

See overview in Oxford Index

above the fold

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online January 2016 .

Reference Entry. Subjects: Marketing. 125 words.

Originally the upper half of the front page of a *newspaper that was visible when the paper was folded,

Go to Oxford Reference »  home page