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A/B testing

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 47 words.

A way to test two different versions of a web page or of a page element such as a heading,

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abandonment

Overview page. Subjects: Marketing.

The withdrawal or ending of a product, usually at the end of its life cycle or when it can no longer be produced profitably.

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abandonment

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 25 words.

The withdrawal or ending of a *product, usually at the end of its *life cycle or when

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abandonment

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 30 words.

The withdrawal or ending of a *product, usually at the end of its life cycle or when it

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ABC

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 9 words.

A popular sales acronym for Always Be Closing.

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ABC

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 33 words.

A popular sales initialism for Always Be Closing. Also used for Always Be Connecting for the purpose of *lead

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ABC

Overview page. Subjects: Marketing.

A popular sales acronym for Always Be Closing.

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above the fold

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 122 words.

Originally the upper half of the front page of a *newspaper that was visible when the paper was folded,

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above the fold

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 125 words.

Originally the upper half of the front page of a *newspaper that was visible when the paper was folded,

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above the fold

Overview page. Subjects: Marketing.

Originally the upper half of the front page of a newspaper that was visible when the paper was folded, which was the normal presentation format to customers when displayed by newspaper...

See overview in Oxford Index