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above the fold

Overview page. Subjects: Computing — Business and Management.

When a Web page is displayed in a browser the area of the page that is displayed is referred to as being above the fold. The contents that lie below are known as below the fold. The term is...

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access point

Overview page. Subjects: Computing — Business and Management.

A hardware device that enables the access to a network using wireless technology. Sometimes referred to as a wireless access point.

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Acrobat

Overview page. Subjects: Computing — Business and Management.

A software application produced by Adobe Inc., used for producing and viewing electronic documents. The file format, known as PDF (portable document format), allows an exact reproduction of...

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adhocracy

Overview page. Subjects: Computing — Business and Management.

An organization characterized by an absence of bureaucratic structures and rigid rule-based procedures. An adhocracy will develop new structures and working methods to meet each new goal or...

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adware

Overview page. Subjects: Computing — Business and Management.

Software that is associated with adverts. Typically adware will display adverts on Web pages, monitor the access to the adverts and carry out financial calculations which result in the...

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affiliate program

Overview page. Subjects: Computing — Business and Management.

A system that pays a percentage of the sales revenue from an online computer purchase to the website that suggested the purchase. This differs from a sponsorship program in that payment is...

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application service provider

Overview page. Subjects: Business and Management — Computing.

(ASP)

A supplier that brings together all the hardware and software needed to operate an e-commerce supply chain, provides the software on a central server, and permits customers...

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audio response unit

Overview page. Subjects: Business and Management — Computing.

An obsolete type of output device that could give a spoken response. The message could be prerecorded phrases, a collation of prerecorded words, or it could be synthesized from digital...

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audit trail

Overview page. Subjects: Business and Management — Computing.

1 A record showing the occurrence of specified events relevant to the security of a computer system. For example, an entry might be made in the audit trail whenever a user logs...

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banner exchange

Overview page. Subjects: Computing — Marketing.

A network where participating sites display banner ads in exchange for credits that are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

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