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ambush marketing

Overview page. Subjects: Marketing — Sport and Leisure.

The false association of one brand with an overall event or sponsorship for which it is not the official sponsor with full marketing rights (because it has not paid and does not have the...

See overview in Oxford Index

corporate sponsorship

Overview page. Subjects: Sport and Leisure — Marketing.

The corporate financial backing for a project or event, in return for public exposure and goodwill. Often referred to as ‘as brought to you by company X’ in the advertisements for cultural...

See overview in Oxford Index