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absolute advantage

Overview page. Subjects: Economics — Marketing.

The ability to produce an output using fewer inputs than other producers. With only one type of resource, such as hours of work, a producer with lower inputs has an absolute advantage. When...

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acid test

Overview page. Subjects: Economics — Marketing.

A financial liquidity measure of the ability of a company to use its cash, and those assets that can be quickly converted into cash, to repay its current liabilities. Usually this is the...

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Adding Value to Agricultural Data: A Golden Opportunity

Suzanne Thornsbury, Kathy Davis and Tara Minton.

in Applied Economic Perspectives and Policy

January 2003; p ublished online January 2003 .

Journal Article. Subjects: Marketing; Agricultural Economics. 6299 words.

Agricultural decision makers rely on information provided by public and private entities. Data is a valuable asset and represents a tremendous investment of resources. However, difficulty...

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Advertising Evaluation and Cross-Sectional Data Aggregation

Chanjin Chung and Harry M. Kaiser.

in American Journal of Agricultural Economics

August 2002; p ublished online August 2002 .

Journal Article. Subjects: Household Behaviour and Family Economics; Marketing; Agricultural Economics. 0 words.

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Advertising, Habit Formation, and U.S. Tobacco Product Demand

Yuqing Zheng, Chen Zhen, James Nonnemaker and Daniel Dench.

in American Journal of Agricultural Economics

July 2016; p ublished online April 2016 .

Journal Article. Subjects: Household Behaviour and Family Economics; Economics of Health; Marketing. 8658 words.

The U.S. tobacco market has experienced a shift toward noncigarette tobacco products. We examined the degree of habit formation and the role of advertising for cigarettes, little...

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Automated Text Analysis for Consumer Research

Ashlee Humphreys and Rebecca Jen-Hui Wang.

Edited by Eileen Fischer and Linda Price.

in Journal of Consumer Research

April 2018; p ublished online September 2017 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 25309 words.

Abstract

The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product...

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Back Cover

in Journal of Consumer Research

February 2018; p ublished online January 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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Back Cover

in Journal of Consumer Research

April 2018; p ublished online March 2018 .

Journal Article. Subjects: Psychology; Marketing; Organizational Theory and Behaviour; Economics; Sociology. 0 words.

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Barratt, Thomas James (1841–1914), soap manufacturer and pioneer of advertising

Kelley Graham.

in Oxford Dictionary of National Biography

September 2004; p ublished online September 2004 .

Reference Entry. Subjects: Marketing; Manufacturing; History of Manufacturing and Construction. 922 words.

Barratt, Thomas James (1841–1914), soap manufacturer and pioneer of advertising, was born on 16 May 1841 at 25 Tottenham Place, St Pancras, London, the son of Thomas Barratt, a piano maker,...

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Beggar-Thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs

Julian M. Alston, John W. Freebairn and Jennifer S. James.

in American Journal of Agricultural Economics

November 2001; p ublished online November 2001 .

Journal Article. Subjects: Marketing; Agricultural Economics. 0 words.

Profits from generic advertising by a producer group often come partly at the expense of producers of closely related commodities. The resulting tendency toward excessive advertising is...

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