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absolute advantage

Overview page. Subjects: Economics — Marketing.

The ability to produce an output using fewer inputs than other producers. With only one type of resource, such as hours of work, a producer with lower inputs has an absolute advantage. When...

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acid test

Overview page. Subjects: Economics — Marketing.

A financial liquidity measure of the ability of a company to use its cash, and those assets that can be quickly converted into cash, to repay its current liabilities. Usually this is the...

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Adding Value to Agricultural Data: A Golden Opportunity

Suzanne Thornsbury, Kathy Davis and Tara Minton.

in Applied Economic Perspectives and Policy

January 2003; p ublished online January 2003 .

Journal Article. Subjects: Marketing; Agricultural Economics. 6299 words.

Agricultural decision makers rely on information provided by public and private entities. Data is a valuable asset and represents a tremendous investment of resources. However, difficulty...

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Advertising Evaluation and Cross-Sectional Data Aggregation

Chanjin Chung and Harry M. Kaiser.

in American Journal of Agricultural Economics

August 2002; p ublished online August 2002 .

Journal Article. Subjects: Household Behaviour and Family Economics; Marketing; Agricultural Economics. 0 words.

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Advertising, Habit Formation, and U.S. Tobacco Product Demand

Yuqing Zheng, Chen Zhen, James Nonnemaker and Daniel Dench.

in American Journal of Agricultural Economics

July 2016; p ublished online April 2016 .

Journal Article. Subjects: Household Behaviour and Family Economics; Economics of Health; Marketing. 8658 words.

The U.S. tobacco market has experienced a shift toward noncigarette tobacco products. We examined the degree of habit formation and the role of advertising for cigarettes, little...

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Beggar-Thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs

Julian M. Alston, John W. Freebairn and Jennifer S. James.

in American Journal of Agricultural Economics

November 2001; p ublished online November 2001 .

Journal Article. Subjects: Marketing; Agricultural Economics. 0 words.

Profits from generic advertising by a producer group often come partly at the expense of producers of closely related commodities. The resulting tendency toward excessive advertising is...

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Brand Inertia in U.S. Household Cheese Consumption

Carlos Arnade, Munisamy Gopinath and Daniel Pick.

in American Journal of Agricultural Economics

August 2008; p ublished online August 2008 .

Journal Article. Subjects: Manufacturing; Household Behaviour and Family Economics; Marketing; Agricultural Economics. 8314 words.

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households...

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brand loyalty

Overview page. Subjects: Economics — Marketing.

Support by consumers for a particular brand or product. Brand loyalty is usually the result of continued satisfaction with a product or its price and is reinforced by effective and heavy...

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bundling

Overview page. Subjects: Marketing — Economics.

The marketing of related products as a single unit. The price of the bundle is set at less than the sum of the prices of the separate items. Bundling is an example of second-degree price...

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business cycle

Overview page. Subjects: Marketing — Economics.

Observed changes to economic conditions which move from prosperity through recession to depression and hence back to recovery and further prosperity. Also known as the economic cycle. See,...

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