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Benton, William

J. Garry Clifford.

in American National Biography Online

January 1999; p ublished online February 2000 .

Reference Entry. Subjects: US Politics; Marketing; Organization and Management of Education. 1179 words.

Benton, William (01 April 1900–18 March 1973), advertising executive, educator, and politician, was born in Minneapolis, Minnesota, the son of Charles Benton, a Congregationalist clergyman...

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Overview page. Subjects: Education — Marketing.

A test of a limited number of users to test the feasibility or acceptance of a product. Pilot testing is a crucial stage before any major project launch, the feedback being used to further...

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