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abandonment

Overview page. Subjects: Marketing.

The withdrawal or ending of a product, usually at the end of its life cycle or when it can no longer be produced profitably.

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ABC

Overview page. Subjects: Marketing.

A popular sales acronym for Always Be Closing.

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above the fold

Overview page. Subjects: Marketing.

Originally the upper half of the front page of a newspaper that was visible when the paper was folded, which was the normal presentation format to customers when displayed by newspaper...

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above-the-line

Overview page. Subjects: Media Studies — Marketing.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...

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absolute advantage

Overview page. Subjects: Economics — Marketing.

The ability to produce an output using fewer inputs than other producers. With only one type of resource, such as hours of work, a producer with lower inputs has an absolute advantage. When...

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absolute income hypothesis

Overview page. Subjects: Marketing.

A theory developed by John Maynard Keynes which puts forward the idea that consumption will rise as income rises, but not necessarily at the same rate.

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AC Nielsen

Overview page. Subjects: Marketing.

A pioneer of the market research industry, founded in Chicago in 1923 by Arthur C Nielsen. The main expertise is in consumer marketing and media research. It opened in the UK in 1939 and...

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ACASI

Overview page. Subjects: Marketing.

These are self-administered surveys in which the respondent listens to the questions over headphones. Responses are usually registered using a computer-based questionnaire. If responses are...

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acceptance testing

Overview page. Subjects: Marketing.

A range of formal tests on a completed system to determine whether or not a system satisfies its acceptance criteria and to enable the customer to determine whether or not to accept the...

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accordion insert

Overview page. Subjects: Marketing.

An ad inserted in a magazine, with an accordion-style fold.

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