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above-the-line

Overview page. Subjects: Media Studies — Marketing.

A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of...

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broadsheet

Overview page. Subjects: Media Studies — Marketing.

1. The largest newspaper page format, with long tall pages. In the UK The Daily Telegraph/Sunday Telegraph, The Sunday Times, and the Financial Times are broadsheets. Compare B...

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circulation

Overview page. Subjects: Marketing — Media Studies.

1. The distribution of a publication (particularly newspapers and magazines).

2. The number of copies sold of a single issue of a magazine or newspaper (s...

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clutter

Overview page. Subjects: Media Studies — Marketing.

All non-programming time on radio and TV; this includes time given to advertising commercials, station or channel promotions, station or channel identifications, and programme credits....

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copy

Overview page. Subjects: Marketing — Media Studies.

1. (advertising) Written material produced by a copywriter.

2. In print journalism, written material provided by a journalist for a newspaper or magazine.

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creatives

Overview page. Subjects: Media Studies — Marketing.

The art directors, designers, and copywriters in an ad agency, often distinguished from the ‘suits’ (such as account directors) by their unique culture and attitude.

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distribution

Overview page. Subjects: Marketing — Media Studies.

1. (marketing) The delivery of goods to consumers.

2. The circulation of a publication.

3. Frequency of publication.

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editorial

Overview page. Subjects: Media Studies — Marketing.

A leader article in any medium, usually expressing the opinion of the editor or managing group. Alternatively, it can refer to the entire text of a newspaper or magazine and the angle or...

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generation Y

Overview page. Subjects: Media Studies — Marketing.

One of the names given to the age cohort born after 1984 and before 2000, characterized by their optimism and technical confidence (especially with computers and the internet). ‘Y’ alludes...

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headline

Overview page. Subjects: Media Studies — Marketing.

A large-print text at the top of an article, broadcast, news story, advertisement, or blog, concise, reductive, often in colour, designed to grab the attention of the reader, viewer, or...

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