Reference Entry

concentrated marketing

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
concentrated marketing

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Promotional activities focused on a small part of the market with a single or limited line of similar products. It

Reference Entry.  66 words. 

Subjects: Marketing

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