The Consumption of Increasingly Less Diverse News Content

Pablo J. Boczkowski

in News at Work

Published by University of Chicago Press

Published in print September 2010 | ISBN: 9780226062792
Published online February 2013 | e-ISBN: 9780226062785 | DOI:
The Consumption of Increasingly Less Diverse News Content

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This chapter analyzes several patterns that mark the consumption of homogenized news. There is a difference between the stories consumers most frequently choose to read and the top stories provided to them by journalists. This difference is expressed by a lower level of content overlap among the stories chosen by consumers than among those provided by journalists. It is also expressed by the divergent story selection thematic patterns between the two groups. Most consumers dislike homogenized news and associate their consumption with a negative affect and this state of affairs tends not to trigger participatory efforts toward social change. Taken together, these patterns create a complex set of dynamics for consumers by pulling them in opposite directions. Though the divergence between consumer and journalistic preferences and the negative assessment of homogenized news among consumers could lead to increased consumer-driven social process.

Keywords: news media; consumption; consumer behavior; homogenization; journalists

Chapter.  12660 words. 

Subjects: Sociology

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