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concept test

Overview page. Subjects: Marketing.

A technique used in marketing research to assess the reactions of consumers to a new product or a proposed change to an existing product (see new product development). Before an...

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depth psychology

Overview page. Subjects: Psychology.

A term introduced by the Swiss psychiatrist Eugen Bleuler (1857–1939) to denote psychological approaches that take account of unconscious (2) forces, especially psychoanalysis in its...

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dynamic psychology

Overview page. Subjects: Psychology.

A term loosely applied to all forms of psychoanalysis, alluding to the dynamic interplay of psychological process and phenomena arising from instincts (3) that facilitate, inhibit, and...

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interview

Overview page. Subjects: Social Sciences.

A structured meeting in which a person is questioned as part of a process of choosing among candidates for a position, or a journalistic or other form of enquiry; more specifically a method...

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motivational research

Overview page. Subjects: Psychology.

An approach to the study of consumer behaviour, especially advertising and marketing, based loosely on assumptions and concepts of dynamic psychology in general and psychoanalysis in...

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qualitative marketing research

Overview page. Subjects: Business and Management.

*Marketing research techniques that use small samples of respondents to gain an impression of their beliefs, motivations, perceptions, and opinions. Such unstructured methods of data...

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