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alternate reality game

Overview page. Subjects: Media Studies.

A game that can take place in both physical locations and online, utilizing a variety of media such as websites and mobile phones.

http://www.guardian.co.uk/film/2001/apr/30/mediag...

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cellular radio system

Overview page. Subjects: Media Studies.

A full-duplex, digital, or analogue telephone transmission system which uses radio frequencies. Rather than having powerful transmitters covering a given region, it is divided up into...

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content provider

Overview page. Subjects: Computing — Media Studies.

Either a Web site or a company which owns a site that provides up-to-date information about a particular topic or set of topics. Content provider sites contain a wide range of information...

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co-presence

Overview page. Subjects: Media Studies.

1. Most broadly, any close occurrence of different things: see also clutter; collocation; contiguity; juxtaposition.

2. The simultaneous presence of...

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360-degree commissioning

Overview page. Subjects: Media Studies.

(television) A demand from broadcasters that new programming should be ‘multiplatform,’ or designed to be integrated with other interactive media content which is made available at the same...

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digital transmission

Overview page. Subjects: Media Studies.

A method of sending television, radio, and mobile phone data over long distances by using digital encoding to modulate a continuous beam of charged electromagnetic particles (typically...

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direct marketing

Overview page. Subjects: Marketing.

Selling by means of dealing directly with consumers rather than through retailers. Traditional methods include mail order (see mail-order house), direct-mail selling, cold calling,...

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emoticon

Overview page. Subjects: Computing — Media Studies.

(contraction of emotion + icon) A combination of punctuation marks, and sometimes other characters, first used in electronic mail and intended to convey the mood of the writer; emoticons...

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full duplex

Overview page. Subjects: Computing.

Another name for duplex.

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gendered technologies

Overview page. Subjects: Media Studies.

The association of a technology primarily with one sex. For example, the domestic (landline) telephone was culturally feminized by its fixed location in the private sphere (see null...

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