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selective exposure

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framing

Overview page. Subjects: Media Studies.

See also frame.

1. Putting a border (or frame) around an image (or text) to mark its boundaries and to establish some degree of conceptual autonomy from...

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limited effects theory

Overview page. Subjects: Media Studies.

Lazarsfeld's conclusion from survey research in the 1940s that, contrary to popular assumptions, the mass media cannot directly change most people's strongly-held attitudes or opinions....

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receiver factors

Overview page. Subjects: Media Studies.

In models of communication or persuasion, specific variables associated with the receiver(s) that research has identified as among those that can affect the effectiveness of the message....

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receiver selectivity

Overview page. Subjects: Media Studies.

The attentional filtering of message content or information by audiences according to perceptual and interpretive biases. In informational communication, for instance, the most important...

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selective distortion

Overview page. Subjects: Media Studies.

(marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective...

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selective perception

Overview page. Subjects: Media Studies — Human Resource Management.

Is the tendency for all people to take more notice of things, events, ideas, and so forth that interest them. Normally, this is a useful means of making sense of the world, but it can...

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selective retention

Overview page. Subjects: Business and Management.

The tendency of people to retain only part of the information to which they are exposed; usually they retain the information that supports their own attitudes or beliefs. The concept is...

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unconscious bias

Overview page. Subjects: Media Studies.

Any distortion of experience by an observer or reporter of which they are not themselves aware. This includes the processes of unintentional selectivity and transformation involved in...

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