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zipping

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television viewing styles

Overview page. Subjects: Media Studies.

Modes of interaction by individuals with television in particular viewing contexts, including the viewer's relative focus on TV compared to simultaneous activities, degree of attention to...

See overview in Oxford Index

zapping

Overview page. Subjects: Media Studies.

The practice among television viewers of rapidly changing from one channel to another using a remote control device, especially during commercial breaks (compare zipping). Some commentators...

See overview in Oxford Index