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Advertising and Persuasion

Kevin D. Thomas.

in Oxford Research Encyclopedia of Communication

Article. Subjects: Communication Studies. 222 words.

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article.

When...

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Advertising

Esther Thorson.

in Communication

P ublished online February 2011 .

Article. Subjects: Communication Studies. 10107 words.

Advertising is defined as paid communication from an identified sponsor using mass media to persuade an audience. There are many ways to promote ideas, brands, politicians, or issues, but...

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Performance Studies in Critical Communication Studies

Judith Hamera.

in Oxford Research Encyclopedia of Communication

P ublished online February 2018 .

Article. Subjects: Communication Studies. 10070 words.

Performance studies presumes that political economy, cultural continuity, self-fashioning, and interpersonal exchange are embodied, aesthetic, affective, creative, contested, and rhetorical...

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Video Games and Gaming: Reaching Audiences With Health and Risk Messages

Anthony M. Limperos.

in Oxford Research Encyclopedia of Communication

P ublished online June 2017 .

Article. Subjects: Communication Studies. 8719 words.

Video games are a very popular form of entertainment media and have been the subject of much debate since their meteoric rise to popularity in the 1980s. Similar to the criticisms leveraged...

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Wildfire Communication and Climate Risk Mitigation

Robyn S. Wilson, Sarah M. McCaffrey and Eric Toman.

in Oxford Research Encyclopedia of Climate Science

P ublished online September 2017 .

Article. Subjects: Communication Studies. 12958 words.

Throughout the late 19th century and most of the 20th century, risks associated with wildfire were addressed by suppressing fires as quickly as possible. However, by the 1960s, it became...

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Using Quotations in Health and Risk Message Design

Rhonda Gibson.

in Oxford Research Encyclopedia of Communication

P ublished online March 2017 .

Article. Subjects: Communication Studies. 8858 words.

Quotations, something that a person says or writes that is then used by someone else in another setting, have long been a staple of news stories. Reporters use quotations—both direct and...

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Women Entrepreneurs, Global Microfinance, and Development 2.0

Radhika Gajjala and Dinah Tetteh.

in Oxford Research Encyclopedia of Communication

P ublished online April 2016 .

Article. Subjects: Communication Studies. 5278 words.

The 1970s brought forth strong movements for the financial empowerment of women and women’s labor rights protections in rural, developing world regions such as India. For instance, 1972 is...

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Communication Networks

Peter Monge and Drew Margolin.

in Communication

P ublished online January 2012 .

Article. Subjects: Communication Studies. 13646 words.

Network scholarship has grown substantially in the first decade of the 21st century across a wide spectrum of the academy. Network theory, concepts, tools, and techniques have become...

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Communication History

Richard B. Kielbowicz.

in Communication

P ublished online February 2011 .

Article. Subjects: Communication Studies. 10521 words.

All aspects of communication have historical dimensions. Historians of communication thus have a wide purview, studying the role of technology, institutional developments in the media, the...

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Media Activism

David Elliot Berman and Victor Pickard.

in Communication

P ublished online March 2018 .

Article. Subjects: Communication Studies. 10046 words.

From Tiananmen Square to Tahrir Square, physical togetherness—the amassing of bodies in public space—is an integral part of social movements. However, direct, physical interaction has...

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