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celebrity marketing

Overview page. Subjects: Marketing.

The strategic use of a widely known person to promote goods, services, places, ideas, or causes. Examples may be Tiger Woods promoting Nike, or a range of Hollywood actresses promoting...

See overview in Oxford Index

celebrity marketing

Overview page. Subjects: Marketing.

The strategic use of a widely known person to promote goods, services, places, ideas, or causes. Examples may be Tiger Woods promoting Nike, or a range of Hollywood actresses promoting...

See overview in Oxford Index

celebrity marketing

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 32 words.

The strategic use of a widely known person to promote goods, services, places, ideas, or causes. An example would be

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celebrity marketing

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 36 words.

The strategic use of a widely known person to promote goods, services, places, ideas, or causes. Examples may be Tiger

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Celebrity-Based Appeals in Health and Risk Messaging

Jessica Gall Myrick.

in Oxford Research Encyclopedia of Communication

P ublished online June 2017 .

Article. Subjects: Communication Studies. 10246 words.

Celebrities are famous individuals, well known by many members of the public, who appear frequently in media content. When celebrities appear in the media alongside another cause, be it...

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Sociocultural Approaches to Advertising and Marketing

Amanda E. Staiano and Sandra L. Calvert.

in Childhood Studies

P ublished online October 2013 .

Article. Subjects: Development Studies. 9199 words.

Marketing is the systematic planning, implementation and control of business activities that seek to unite buyers and sellers typically for the exchange of products but also for the...

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Megachurches, Celebrity Pastors, and the Evangelical Industrial Complex

Jessica Johnson.

in Religion and Popular Culture in America, Third Edition

March 2017; p ublished online September 2017 .

Chapter. Subjects: Religious Studies. 5635 words.

This chapter argues that the accelerated ascendency of megachurch celebrity pastors is best examined and understood in terms of marketing strategy and commodification processes specific to...

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To Brand and Rebrand: Questioning the Futurity of Tyler Perry

Leah Aldridge.

in From Madea to Media Mogul

July 2016; p ublished online January 2018 .

Chapter. Subjects: Media Studies. 2742 words.

Leah Aldridge considers where things might go for Perry in this contemporary moment. She questions: Can we expect to see Perry rebrandin order to broaden his appeal to more mainstream or...

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Billy Graham, Christian Manliness, and the Shaping of the Evangelical Subculture

Grant Wacker.

in Religion and the Marketplace in the United States

January 2015; p ublished online March 2015 .

Chapter. Subjects: Religious Studies. 9406 words.

Examining celebrity evangelist Billy Graham’s many modes of self-presentation over his sixty-year career, this chapter shows how his use of manliness, branding, and marketing can be...

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Knut, Flocke, and Co: the bear facts revealed

Birgit Clark.

in Journal of Intellectual Property Law & Practice

December 2008; p ublished online October 2008 .

Journal Article. Subjects: Arbitration; Intellectual Property Law. 7334 words.

Legal context

It appears that Germans just cannot get enough of their bears these days, whether it is cuddly Knut, Berlin zoo's celebrity polar bear with a...

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Persuasive food marketing to children: use of cartoons and competitions in Australian commercial television advertisements

Bridget Kelly, Libby Hattersley, Lesley King and Victoria Flood.

in Health Promotion International

December 2008; p ublished online August 2008 .

Journal Article. Subjects: Public Health and Epidemiology. 3983 words.

SUMMARY

While there is a recognized link between high levels of exposure to advertising of unhealthy foods and overweight and obesity among children, there...

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Marketing and Envy

Russell W. Belk.

in Envy

October 2008; p ublished online April 2010 .

Chapter. Subjects: Social Psychology. 8448 words.

This chapter focuses on ways in which marketers promote or use envy to sell products. Marketing strategies often take advantage of envy in order to create desires in consumers to obtain...

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Maharishi Mahesh Yogi

Overview page. Subjects: Hinduism.

(1917–2008)

Founder and guru of the Transcendental Meditation Movement. Thanks to successful marketing, and his espousal by the Beatles and other celebrities since the 1960s, the...

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Leadership by the Famous: Celebrity as Political Capital

Paul 't Hart and Karen Tindall.

in Dispersed Democratic Leadership

August 2009; p ublished online October 2011 .

Chapter. Subjects: Comparative Politics. 10946 words.

Many of us care about refugees and displaced children. Tens of thousands of us spend considerable amounts of time and money improving their situation. But few of us have been as effective...

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Drama Kings

Joshua Goldstein.

February 2007; p ublished online March 2012 .

Book. Subjects: Asian History. 382 pages.

This book describes the formation of the Peking opera in late Qing and its subsequent rise and re-creation as the epitome of the Chinese national culture in Republican era China. Providing...

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‘Oh, my God … can this be England?’ (Sax Rohmer, <i>The Mystery of Dr Fu-Manchu</i>, 1913)

Anne Witchard.

in Lao She in London

October 2012; p ublished online January 2013 .

Chapter. Subjects: Society and Culture. 7435 words.

The period of China's utmost vulnerability, from the Boxer uprising of 1900 until the rise of the Nationalist Party in the mid-1920s, coincided with the mass-marketing of Chinese...

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Hymns and Heroines: Florence Barclay

Philip Waller.

in Writers, Readers, and Reputations

May 2008; p ublished online January 2010 .

Chapter. Subjects: Modern History (1700 to 1945). 14762 words.

Florence Barclay was in a different category of best-seller, her work being suffused by her strong Evangelical religious feeling. She was the daughter of one Anglican clergyman and wife to...

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Ethical Issues and Considerations in Health and Risk Message Design

Nurit Guttman.

in Oxford Research Encyclopedia of Communication

P ublished online July 2017 .

Article. Subjects: Communication Studies. 18288 words.

The design and dissemination of health and risk messages invariably involves moral and ethical issues. The choice of the topics, the focus on particular recommended practices, the choice of...

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The Pleasures of Memory

Sarah Winter.

June 2011; p ublished online January 2012 .

Book. Subjects: Literary Studies (19th Century). 448 pages.

What are the sources of the commonly held presumption that reading literature should make people more just, humane, and sophisticated? Rendering literary history responsive to the cultural...

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Twitter

Overview page. Subjects: Marketing.

A social networking and real time micro blogging site that restricts users to messages of 140 characters in answer to the question ‘what are you doing?’ These short messages are called...

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‘Personal’ Journalism: Getting Down into the Masses

Juliet John.

in Dickens and Mass Culture

November 2010; p ublished online January 2011 .

Chapter. Subjects: Literary Studies (19th Century). 11584 words.

This chapter explores the ways in which Dickens's journalistic method, as well as his message, reinforces the importance of the personal and communal in a complex response to the larger...

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