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repositioning

Overview page. Subjects: Marketing.

A dramatic change in how something is presented to the external marketplace. A product may be repositioned to sell to a different audience. See also buyer and buying behaviour; positioning.

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repositioning

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 31 words.

A dramatic change in how something is presented to the external *marketplace. A product may be repositioned to

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repositioning

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 31 words.

A dramatic change in how something is presented to the external *marketplace. A product may be repositioned to

Go to Oxford Reference »  home page

repositioning

Overview page. Subjects: Marketing.

A dramatic change in how something is presented to the external marketplace. A product may be repositioned to sell to a different audience. See also buyer and buying behaviour; positioning.

null...

See overview in Oxford Index

Repositioning India Globally

Jairam Ramesh.

in Green Signals

February 2015; p ublished online March 2015 .

Chapter. Subjects: Environment. 48463 words.

India had over the years acquired an obstructionist image in the international environment and climate change community. The author’s brief was to change the narrative about India. This...

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Repositioning a Pariah Regime

David Mansfield.

in A State Built on Sand

May 2016; p ublished online September 2016 .

Chapter. Subjects: International Relations. 7657 words.

Chapter 6 documents the complete cessation of opium production imposed by the Taliban in the 2000/01 growing season. It shows that despite the perception of the Taliban as having absolute...

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repositioning

Edited by Jonathan Law.

in A Dictionary of Business and Management

January 2009; p ublished online January 2009 .

Reference Entry. Subjects: Business and Management. 32 words.

Changing a product's design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the

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repositioning

Edited by Jonathan Law.

in A Dictionary of Business and Management

January 2016; p ublished online February 2016 .

Reference Entry. Subjects: Business and Management. 32 words.

Changing a product’s design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the

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repositioning

Daniel Chandler and Rod Munday.

in A Dictionary of Media and Communication

P ublished online March 2016 .

Reference Entry. Subjects: Media Studies. 34 words.

Adjusting the *brand identity of a product or service in relation to its competitors in a shifting market to

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Drug repositioning for orphan diseases

Divya Sardana, Cheng Zhu, Minlu Zhang, Ranga C. Gudivada, Lun Yang and Anil G. Jegga.

in Briefings in Bioinformatics

July 2011; p ublished online April 2011 .

Journal Article. Subjects: Bioinformatics and Computational Biology. 6774 words.

The need and opportunity to discover therapeutics for rare or orphan diseases are enormous. Due to limited prevalence and/or commercial potential, of the approximately 6000 orphan diseases...

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Repositioning the Hong Kong Government

Edited by Stephen Chiu and Siu Lun Wong.

March 2012; p ublished online September 2012 .

Book. Subjects: Asian History. 276 pages.

The relationship between government and society in Hong Kong has become an intensely debated topic as the complexities of governance grow and the old strategies of consensus building...

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Contralateral pneumothorax following repositioning of an atrial lead

Victoria Pettemerides and Nick Jenkins.

in EP Europace

April 2012; p ublished online October 2011 .

Journal Article. Subjects: Cardiovascular Medicine. 479 words.

A right-sided pneumothorax developed several hours after atrial lead repositioning following otherwise straightforward implantation of a biventricular defibrillator from a left subclavian...

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Chromosome 6 Phylogeny in Primates and Centromere Repositioning

Verena Eder, Mario Ventura, Massimo Ianigro, Mariagrazia Teti, Mariano Rocchi and Nicoletta Archidiacono.

in Molecular Biology and Evolution

September 2003; p ublished online September 2003 .

Journal Article. Subjects: Evolutionary Biology; Molecular and Cell Biology. 5210 words.

A panel of 15 human BAC/PAC probes, covering the entire chromosome 6, was used in FISH experiments on great apes and on representatives of Old World monkeys, New World monkeys, and lemurs to...

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The Repositioning of Religion in the Public Sphere

Chiara Bottici.

in Imaginal Politics

May 2014; p ublished online November 2015 .

Chapter. Subjects: Social and Political Philosophy. 8124 words.

This chapter examines the imaginal consequences of the repositioning of religion in the public sphere. In his reflections on the work of art in the age of its technical reproducibility,...

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product repositioning

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 4 words.

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psychological repositioning

Charles Doyle.

in A Dictionary of Marketing

January 2011; p ublished online January 2011 .

Reference Entry. Subjects: Marketing. 7 words.

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tangible repositioning

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 4 words.

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product repositioning

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 4 words.

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intangible repositioning

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 4 words.

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image repositioning

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 4 words.

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psychological repositioning

Edited by Charles Doyle.

in A Dictionary of Marketing

January 2016; p ublished online May 2016 .

Reference Entry. Subjects: Marketing. 7 words.

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