Chapter

The Press as Amateur Psychologist, Part I

Kathleen Hall Jamieson and Paul Waldman

in The Press Effect

Published in print November 2002 | ISBN: 9780195152777
Published online November 2003 | e-ISBN: 9780199833900 | DOI: http://dx.doi.org/10.1093/0195152778.003.0002
 The Press as Amateur Psychologist, Part I

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Examines the role journalists adopt during presidential campaigns, and how that role determines the frame of campaign news. Assuming that what is presented to the voters is a persona, journalists act as amateur psychologists, seeking to discover the “real” person behind the candidate. They then focus on the moments or events that reinforce the conclusions they have made about the candidates’ respective characters.

Keywords: 2000 election; campaign news; character; framing; journalism; persona; presidential candidates; voters

Chapter.  7128 words. 

Subjects: US Politics

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