Chapter

The Press as Amateur Psychologist, Part II

Kathleen Hall Jamieson and Paul Waldman

in The Press Effect

Published in print November 2002 | ISBN: 9780195152777
Published online November 2003 | e-ISBN: 9780199833900 | DOI: http://dx.doi.org/10.1093/0195152778.003.0003
 The Press as Amateur Psychologist, Part II

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In the 2000 election, journalists settled on twin portraits of Al Gore and George W. Bush that framed the coverage each received. Gore was portrayed as the lying panderer, while Bush was portrayed as the inexperienced dolt. These portraits then determined how campaign events were interpreted. While neither portrait was complimentary, in the end they worked to Bush's advantage, because no moral value was attached to inexperience, while a moral value was attached to Gore's alleged dishonesty.

Keywords: 2000 election; George W. Bush; campaign news; framing; Al Gore; journalism; moral value; presidential candidates

Chapter.  13866 words.  Illustrated.

Subjects: US Politics

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