Chapter

Integrating Business and IT Strategy

Michael J. Earl

in Competing in the Information Age

Second edition

Published in print October 2003 | ISBN: 9780195159530
Published online January 2005 | e-ISBN: 9780199834983 | DOI: http://dx.doi.org/10.1093/0195159535.003.0003
 Integrating Business and IT Strategy

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Firms need to integrate their business and IT thinking whether or not they choose to integrate their formal business and IT strategies. This chapter presents the T-Portfolio framework that looks for a balance in investments that are competing for today and tomorrow. Put another way, it searches for evidence that IT is both supporting business strategy and shaping it.

Keywords: IT strategy; business strategy; integration; T-Portfolio; investments

Chapter.  3572 words.  Illustrated.

Subjects: Financial Markets

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