Chapter

Recognizing the Functionality of the Future

James C. Luftman and Glenn J. Browne

in Competing in the Information Age

Second edition

Published in print October 2003 | ISBN: 9780195159530
Published online January 2005 | e-ISBN: 9780199834983 | DOI: http://dx.doi.org/10.1093/0195159535.003.0004
Recognizing the Functionality of the Future

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Building sustainable competitive advantage in the future requires organizations to discover the functionality users need and want. To do this successfully, they must harness IT to help gather user requirements in innovative ways. This chapter discusses the ways to gather information, and the future challenges organizations face.

Keywords: competitive advantage; information technology; IT; functionality

Chapter.  4627 words. 

Subjects: Financial Markets

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