Chapter

Information Technology Investments

Eric K. Clemons

in Competing in the Information Age

Second edition

Published in print October 2003 | ISBN: 9780195159530
Published online January 2005 | e-ISBN: 9780199834983 | DOI: http://dx.doi.org/10.1093/0195159535.003.0015
Information Technology Investments

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One of the reasons for investing in costly information systems projects is to exploit strategic opportunities. This chapter presents a mechanism for determining which contingencies to prepare for, and thus, which investments to make. It examines the decision to invest in systems for direct distribution and online sale to customers, and considers alternative scenarios for e-commerce.

Keywords: information systems projects; information technology investments; strategic opportunities

Chapter.  9466 words.  Illustrated.

Subjects: Financial Markets

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