Chapter

Competing Through Information Privacy

Yolande Chan

in Competing in the Information Age

Second edition

Published in print October 2003 | ISBN: 9780195159530
Published online January 2005 | e-ISBN: 9780199834983 | DOI: http://dx.doi.org/10.1093/0195159535.003.35-chapter-17
Competing Through Information Privacy

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This chapter examines how privacy issues affect the contemporary management of information and information systems. It discusses privacy as an IT alignment issue, information privacy strategy, and privacy as competitive advantage. Privacy represents a major challenge for businesses that needs to be addressed in terms of firm strategy and alignment. Privacy as competitive advantage requires that customers value at a minimum, and are willing to pay for, at a maximum, the careful, ethical, treatment of their information.

Keywords: information privacy; information systems; competitive advantage

Chapter.  5354 words. 

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