Chapter

Competing in Mobile Business

Sirkka Jarvenpaa and Kerem Tomak

in Competing in the Information Age

Second edition

Published in print October 2003 | ISBN: 9780195159530
Published online January 2005 | e-ISBN: 9780199834983 | DOI: http://dx.doi.org/10.1093/0195159535.003.535-chapter-7
Competing in Mobile Business

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Wireless technologies extend a firm’s transactions from a stationary space to a mobile space. Transactions and communications that take place in the mobile space, i.e. wireless Internet infrastructure, are defined as m-business. This chapter discusses how m-business services generate new business value. It presents a case study on Japan’s NTT DoCoMo i-mode, which introduced a new suite of multimedia services, new forms of connecting buyers and sellers to markets, and new incentives for customers to cocreate value.

Keywords: wireless technologies; m-business; mobile business; NTT DoCoMo

Chapter.  7757 words.  Illustrated.

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