Chapter

How to Invest in Social Capital

LAURENCE PRUSAK and DON COHEN

Edited by Laurence Prusak

in Creating Value with Knowledge

Published in print January 2004 | ISBN: 9780195165128
Published online October 2005 | e-ISBN: 9780199835751 | DOI: http://dx.doi.org/10.1093/0195165128.003.0001
 How to Invest in Social Capital

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This chapter presents an overview of many of the issues that organizations face in creating and maintaining social capital. The things that managers can do to encourage connections among their people and enable trust to flourish are discussed. These include making connections, enabling trust, fostering cooperation, and authenticity in management.

Keywords: management; social capital; trust; cooperation

Chapter.  5033 words. 

Subjects: Financial Markets

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