Chapter

Fast Friends—Virtuality and Social Capital

ERIC L. LESSER and JOSEPH COTHREL

Edited by Laurence Prusak

in Creating Value with Knowledge

Published in print January 2004 | ISBN: 9780195165128
Published online October 2005 | e-ISBN: 9780199835751 | DOI: http://dx.doi.org/10.1093/0195165128.003.0002
 Fast Friends—Virtuality and Social Capital

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This chapter surveys the current thinking on social capital, with an eye to the challenges organizations face in promoting its creation and preservation. It explores the ways virtual communication technologies help address these challenges, while introducing new challenges of their own. A case from Ace Hardware Company is presented as an example of how companies are using virtual technologies to create, maintain, and exploit their social capital.

Keywords: virtual communication technologies; social capital; Ace Hardware; case study; preservation

Chapter.  5333 words. 

Subjects: Financial Markets

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