Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks

Rob Cross, Andrew Parker, Laurence Prusak and Stephen P. Borgatti

in Creating Value with Knowledge

Published in print January 2004 | ISBN: 9780195165128
Published online October 2005 | e-ISBN: 9780199835751 | DOI:
Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks

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This chapter focuses on how four important drivers — awareness, access, engagement, and safety — influence how knowledge travels across informal networks. It describes a research program to determine the means for improving employees' ability to create and share knowledge in important social networks. In the first phase of the research, characteristics of relationships that forty managers relied on for learning and knowledge sharing in important projects were assessed. In the second phase, social network analysis was employed to map these dimensions of relationships among strategically important networks of people in various organizations. Working with a consortium of Fortune 500 companies and government organizations, empirical support for relational characteristics that facilitate knowledge creation and sharing in social networks was developed as well as insight into social and technical interventions to facilitate knowledge flow in these networks.

Keywords: awareness; access; engagement; safety; managers

Chapter.  9493 words.  Illustrated.

Subjects: Financial Markets

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