Chapter

Narrative Patterns: The Perils and Possibilities of Using Story in Organizations

DAVID J. SNOWDEN

Edited by Laurence Prusak

in Creating Value with Knowledge

Published in print January 2004 | ISBN: 9780195165128
Published online October 2005 | e-ISBN: 9780199835751 | DOI: http://dx.doi.org/10.1093/0195165128.003.0013
 Narrative Patterns: The Perils and Possibilities of Using Story in Organizations

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Narrative techniques reveal the patterns of an organization and are in turn the means by which it can be patterned. Narrative is a powerful tool within organizations, but it is not susceptible to the engineering approaches that have dominated management practice in the last few decades. This chapter presents some cautionary comments and an overview of some of the newly developing areas of narrative work. It reflects the experience of the Institute for Knowledge Management and, more recently, the Cynefin Centre for Organizational Complexity in developing and patenting methods, tools, and techniques for narrative work in organizations.

Keywords: narrative works; storytelling; knowledge transfer; Institute for Knowledge Management; Cynefin Centre for Organizational Complexity

Chapter.  7660 words. 

Subjects: Financial Markets

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