Chapter

The New Mass Media

David Paul Nord

in Faith in Reading

Published in print September 2004 | ISBN: 9780195173116
Published online July 2005 | e-ISBN: 9780199835683 | DOI: http://dx.doi.org/10.1093/0195173112.003.0004

Series: Religion in America

 The New Mass Media

Show Summary Details

Preview

This chapter explores the interplay of economics and religion in the publishing efforts of the early Bible and tract societies. It describes how religions publishers found ways to deal with the central economic problem: how to run a successful marketing and manufacturing business whose goal was to give a away rather than sell a product; a business whose most needy customers were least likely to desire the product. The economic nature of the new mass media, as well as the special economic nature of religion itself are examined. Emphasis is given to the pioneering work of the New England Tract Society (1814-1825) and the Bible Society of Philadelphia (1808-1815).

Keywords: economics; religion; publishing; New England Tract Society; Bible Society of Philadelphia

Chapter.  8657 words. 

Subjects: Christianity

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.