Chapter

Markets

John Kay

in Foundations of Corporate Success

Published in print April 1995 | ISBN: 9780198289883
Published online November 2003 | e-ISBN: 9780191718205 | DOI: http://dx.doi.org/10.1093/019828988X.003.0009
 Markets

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For firms to turn their distinctive capabilities to competitive advantage, they must choose the appropriate markets in terms of both product and geographic dimensions. The choice of markets must make the best use of the distinctive capabilities that a company may have.

Keywords: competitive advantage; corporate strategy; distinctive capabilities; industries; Levitt; location; markets; products

Chapter.  7347 words.  Illustrated.

Subjects: Microeconomics

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