Chapter

Sustainability

John Kay

in Foundations of Corporate Success

Published in print April 1995 | ISBN: 9780198289883
Published online November 2003 | e-ISBN: 9780191718205 | DOI: http://dx.doi.org/10.1093/019828988X.003.0011
 Sustainability

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Case studies and statistical evidence are used in order to show that many companies are successful in building sustainable competitive advantage using their distinctive capabilities. However, distinctive capabilities continue to add value, only if both the capability and the distinctiveness are sustainable. Of the primary distinctive capabilities, reputation is easiest to maintain, innovation is usually the most difficult, whereas for strategic assets, handling public policy is crucial.

Keywords: architecture; competitive advantage; core competencies; corporate strategy; distinctive capabilities; innovation; public policy; reputation; strategic assets; sustainability

Chapter.  8482 words.  Illustrated.

Subjects: Microeconomics

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