Chapter

The Value of Competitive Advantage

John Kay

in Foundations of Corporate Success

Published in print April 1995 | ISBN: 9780198289883
Published online November 2003 | e-ISBN: 9780191718205 | DOI: http://dx.doi.org/10.1093/019828988X.003.0013
 The Value of Competitive Advantage

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Using examples from supermarket chains, car manufacturers, and banks, this chapter explains how competitive advantage can be quantified in the form of added value or economic rent. It is then demonstrated how added value underpins all the principal measures of corporate performance, including cash flows, accounting profitability, and shareholder value.

Keywords: added value; banks; car manufacturing; cash flow; competitive advantage; corporate performance; economic rent; profits; shareholder value; supermarket chains

Chapter.  9741 words.  Illustrated.

Subjects: Microeconomics

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