Chapter

The Industry

John Kay

in Foundations of Corporate Success

Published in print April 1995 | ISBN: 9780198289883
Published online November 2003 | e-ISBN: 9780191718205 | DOI: http://dx.doi.org/10.1093/019828988X.003.0018
 The Industry

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This chapter introduces the concept of the strategic audit. It begins with the identification of the customers’ needs and characteristics, while, by understanding the value chain, costs, returns, and the opportunity to add value are explored. The chapter undertakes this exercise for four European industries—Italian knitwear, airlines, retail banking, and champagne.

Keywords: added value; airlines; banking; champagne; customer needs; Europe; Italy; knitwear; strategic audit; value chain

Chapter.  6410 words.  Illustrated.

Subjects: Microeconomics

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