John Kay

in Foundations of Corporate Success

Published in print April 1995 | ISBN: 9780198289883
Published online November 2003 | e-ISBN: 9780191718205 | DOI:

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This concluding chapter discusses how the military analogy wrongly continues to exercise such a powerful hold on thinking about corporate strategy, and how it has lead to two of the most widespread fallacies in the interpretation of business behaviour and economic performance. The first one is the overestimation of the importance of size and scale, while the second is the excessive emphasis on leadership vision and determination as a determinant of corporate success. The central theme of this book is that competitive advantage and corporate success are generally based on stability, continuity in relationships and on the identification and exploitation of distinctive capabilities

Keywords: competitive advantage; continuity; corporate strategy; distinctive capabilities; leadership; military; relationships; scale; stability

Chapter.  2561 words. 

Subjects: Microeconomics

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