Relationships and Commitments

John Kay

in The Business of Economics

Published in print October 1996 | ISBN: 9780198292227
Published online November 2003 | e-ISBN: 9780191596520 | DOI:
 Relationships and Commitments

More Like This

Show all results sharing this subject:

  • Microeconomics


Show Summary Details


This chapter was written around the theme of trust and commitment in business and personal relationships. The argument of the first part centres around the unsuccessful attempt to formalize trust relationships through a formal marriage contract. The latter discusses the idea that firms should not focus their efforts entirely on achieving return for their shareholders but rather try to achieve a multitude of objectives involving more than one group of stakeholders.

Keywords: commitment; company objectives; marriage; profit maximization; relationships; shareholder return; stakeholders; trust

Chapter.  2948 words. 

Subjects: Microeconomics

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.