The Strategic Audit

John Kay

in The Business of Economics

Published in print October 1996 | ISBN: 9780198292227
Published online November 2003 | e-ISBN: 9780191596520 | DOI:
 The Strategic Audit

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This chapter introduces the concept of the strategic audit. This begins with the identification of the company's distinctive capabilities and the subsequent selection of markets that can make the best use of them. Finally, it is recognized that for these distinctive capabilities to create true competitive advantage, they need to be both sustainable and their added value appropriable by the company.

Keywords: added value; competitive advantage; core competencies; distinctive capabilities; firms; market selection; resources; strategic audit; sustainability

Chapter.  5530 words. 

Subjects: Microeconomics

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